Glossary

The terms behind the reports, in plain language.

These definitions describe how Swiss Knife SEO uses common search and crawl terms. Provider interfaces may use slightly different labels.

Customer login, saved audits, GA4, and Search Console connections are handled on swissknifeseo.ai.

Evidence first

Observed value

Affected URL

Source signal

Next verification

Clear context

Scope

Date

Owner

Crawl

Discovery and page state

A crawl is a dated attempt to fetch allowed public URLs and record what the site exposes.

01

Indexable

A page appears eligible for indexing based on status, directives, and canonical state. Eligibility does not guarantee indexing.

02

Canonical

The URL a page declares as its preferred version.

03

Depth

The fewest recorded internal link steps from the crawl start to the page.

Links

Internal authority and context

The internal graph describes how pages on the same site connect and where those links appear.

01

Inlink

A link from another crawled page to the current page.

02

Orphan

An indexable page with no recorded internal inlinks in the completed crawl.

03

Position weighted

A model that distinguishes body links from repeated navigation, footer, and other placements.

Visibility

Search and answer engine evidence

Visibility is a sampled observation of how a page or domain appears for selected queries or prompts.

01

Citation

A source link recorded in an answer engine response.

02

Share of voice

The share of the sampled answer set that cites the selected domain.

03

Frequency

How often a domain was cited across recent checks for the same prompt and engine.

Continue to the working platform

Open your site evidence in Swiss Knife SEO

Use the application for accounts and reports, or visit the primary product site for the complete feature and plan overview.