Field notes

How the evidence layer thinks about a site.

These short notes explain the operating ideas behind Crawliq and Swiss Knife SEO. They are written as reference material for reviewers, site owners, and implementation teams.

Customer login, saved audits, GA4, and Search Console connections are handled on swissknifeseo.ai.

Evidence first

Observed value

Affected URL

Source signal

Next verification

Clear context

Scope

Date

Owner

Crawl interpretation

A discovered URL is not automatically a healthy page

A crawler can reach a URL that redirects, conflicts with its canonical, blocks indexing, or receives only weak boilerplate links. Coverage begins the review, it does not finish it.

01

Check state

Read status, directives, canonical, content, and discovery path together.

02

Check context

Ask where links appear and which templates produce them.

03

Check history

Use the prior crawl to separate a persistent fault from a recent change.

Google data

Traffic and technical state answer different questions

Analytics shows visits and engagement. Search Console shows how Google Search presents the site. The crawl shows what the public pages expose. Joining them is useful because they remain distinct.

01

Do not substitute

A high traffic page can still have a technical risk.

02

Do not overread

Low traffic does not prove a page should be removed.

03

Use the join

Prioritize investigation where meaningful demand and a fixable site problem overlap.

AI citations

A visibility percentage is only the opening signal

Answer engines change. A useful workflow keeps the prompt, engine, locale, sources, frequency, and relevant site evidence together.

01

Repeat

Measure more than one answer before making a claim.

02

Inspect sources

Study what the cited pages contain and how they are structured.

03

Repair foundations

Clear crawl access, rendering, and internal relevance problems before chasing cosmetic tactics.

Continue to the working platform

Open your site evidence in Swiss Knife SEO

Use the application for accounts and reports, or visit the primary product site for the complete feature and plan overview.